Marketing Manager (Comms Expert)

Our client Scottish Power are looking for a Marketing Manager (Comms Expert) to join their team in Glasgow (hybrid). It is a contract role inside IR35 approved initially for 6 months (chance of extension).

To manage, develop & implement engaging content, communications, and direct marketing campaigns. Support & develop innovative customer journeys throughout the exploration, consideration & purchase phases.

In a rapidly changing customer business, this role may involve working across different segments within the ScottishPower customer portfolio, as required.

• Constantly prioritise and refocus your workload against the wider product & marketing roadmaps/stakeholder requirements
• Create and manage message, journey and creative testing with meaningful outputs and clearly defined next steps
• Deliver communications & supporting journeys to educate, inform and convert customers within exploration, consideration, nurture & purchase phases.
• Work independently, with accountablity to the marketing manager
• Analyse and utilise customer insight to create direct marketing communications and web content to support wider strategy
• Complex problem solving for customer engagement and journeys
• Consider regulatory and FCA compliance within all content and communications being developed
• Adhere to brand guidelines
• Support on partnership marketing requirements as directed.

The role includes the delivery of marketing activity across all segments and channels as required by the business. It requires rapid delivery and the ability to adapt to changing demands of a highly competitive market. It is a demanding and complex role which requires continual prioritisation and stakeholder engagement.

It is critical to the business as it delivers marketing solutions that meet our strategic and tactical business goals including acquisition, retention and value-add activity. It requires a clear understanding of customer requirements as well as strong marketing technical skills using multiple channels.

The following skills, knowledge and experience are required:

• Degree level educated (preferably business degree)
• Excellent communicaton skills & confident stakeholder management
• Previous roles held in corporate environment / product marketing
• Min 5 years experience in marketing communication/product marketing role
• Experience of working with marketing agencies, ability to develop compelling briefs & confidence to challenge deliveries
• B2C experience (preferably in utilities or similar regulated market)
• Strong analytical & problem solving
• To adapt to constant change and be comfortable a super fast paced environment and stakeholder demands
• Numerate and analytical
• Excellent attention to detail
• PC Literate

Internal:
• Senior Marketing Managers , Marketing Director, and wider Marketing colleagues
• Digital/Sales/Customer Service/Operations/Regulation and Legal/Corporate Brand

• Degree level educated

• Previous roles held in corporate environment / product marketing

• Min 5 years experience in marketing communication/product marketing role

• Experience of working with marketing agencies
• B2C experience (preferably in utilities or similar regulated market)

• Strong analytical & problem solving

• Numerate and analytical

• PC Literate