International Women's Day - Proud to announce Simone Roche, Northern Power Women CEO, as Morson Diversity Ambassador

• We are delighted to announce our official Morson Diversity Ambassador, Simone Roche

• Meet Morson’s Northern Power Women representatives

• Find out more about the Morson Equals Opportunites campaign which is set to revolutionise how the business engages with candidates online

​Morson is delighted to announce our official Morson diversity ambassador, CEO and founder of Northern Power Women, Simone Roche MBE.

Simone will become our first diversity champion and joins a growing list of existing Morson ambassadors across business, sport and the armed forces.

Simone launched Northern Power Women when she saw the need to focus on gender balance in the northern powerhouse region, with the goal of making the North a driving force.

Her career has taken her from scaling the ranks of the Royal Navy to roles at Aintree Racecourse, Blackpool Pleasure Beach and the London Olympics. However, it was when she became director for a campaign supporting women in the hospitality, leisure, travel and tourism industry and subsequently became a champion for the Government Equalities Office that gender equality became her passion.

In her role as Morson diversity ambassador, Simone will actively promote our commitment to diversity to engage the network of current and future leaders.

Adrian Adair, Chief Operations Officer at Morson, said “There’s no denying that diversity achieves better commercial results by driving innovative ideas, changing the status quo and raising the bar for success. As a business must also create working environments that champion equality and inclusivity from the inside out. That’s why we’re delighted to add Simone as an ambassador.”

Simone said “I’m delighted to become a diversity ambassador for Morson. The organisation, along with many of its clients, are a huge player in the Northern Powerhouse and the Northern Power Women initiative has been working closely with Morson for some time. I’m looking forward to taking my passion for addressing gender equality into this role and joining an impressive list of ambassadors from other fields.”

Morson’s Northern Power Women Representatives 

​Adrian Adair, Morson COO and Northern Power Women Role Model 

With almost 20 years of experience in recruitment, Adrian Adair is Chief Operations Officer at Morson International. Adrian identifies the right internal talent to drive both Morson International and the wider Morson Group forward to achieve its goal of becoming a £1billion turnover business. He has identified the future boardroom, ensuring it’s diverse, equal and inclusive – all factors that are regarded highly throughout Morson International’s own recruitment strategy for itself and those of its clients.​

Samantha Price, Morson Head of Client Engagement and Northern Power Women Future List 2018

Leading Morson Group’s Equality and Diversity Champions Board and Women in Industry campaign, Sam has delivered a programme of transformational change within the business. Her commitment to improving gender balance through partnerships with organisations like the Girls’ Network, which empowers young females from disadvantaged communities to reach their aspirations, will leave a lasting legacy within the Morson Group.

She has proven that diversity isn’t a buzz word, lip service won’t bring more diversity to male-dominated sectors but can-do kick-ass women like Sam just might, inspiring candidates & employers to embrace change. She champions both women in engineering and female talent within our business, positioning them as subject experts and trusted client advisors – which benefits our clients, candidate and employees.

Rebekah Lee, Morson Head of Marketing and Northern Power Women Future List 2019

As head of marketing for Morson Group, I operate in sectors hardest hit by imbalances and work to actively attract talent from untapped pools, ensuring there are no barriers in place to hold talented people back.I am passionate about promoting diversity that goes beyond gender, working hard to challenge stigmas, open conversations and invite collaboration.

The ‘Morson Equals Opportunities’ campaign is set to be my most important project to date, revolutionising how the business engages with our candidates online. A suite of accessibility tools, including solutions for visitors with dyslexia, visual impairment and learning difficulties, embedded into our website will enable 27% more of the UK population to access our online content than could previously. This campaign, combined with our new Group website, which utilises the latest tech to enhance the candidate journey, will deliver commercial benefits by uncovering a wealth of talent and further position Morson as a leader for EDI.

Seeing the male-dominated industry in which I work as an opportunity to impact real change, I have developed powerful partnerships with organisations such as the Sale Sharks Community Trust, to break down attitudes with regards to masculinity and mental health. Inclusion into the Future List serves to empower this work which aims to transform the way people view mental health; opening up conversations, reducing stigma and encouraging cultural change.”

Morson is particularly proud this year to be announced as the new sponsor for the NPW Future List and Innovation Award, alongside the headline sponsor, Manchester Airports Group, who have partnered with NPW for the past two years. Read more here.