Morson triple-shortlisted for the Recruitment Marketing Awards 2023!

Morson’s marketing team is delighted to be shortlisted for the 2023 Recruitment Marketing Awards in three categories!

Established in 1980, The Recruitment Marketing Awards recognise excellence and professionalism in recruitment marketing and talent management. Morson has been shortlisted in the categories of Content Marketing, Print Collateral and In-House Team of the Year.

The winners of the 2023 awards will be announced at a gala dinner at The Brewery in London on Thursday 26^th October.

Content Marketing

The award category for content marketing highlights businesses who put content at the heart of strategy, attracting and engaging talent for longer and driving positive outcomes. For this award, we are shortlisted for PathFinders, our Morson original series which uncovers squiggly career journeys, unexpected opportunities, professional pivots, work/life challenges and successes, to showcase that there is no such thing as a ‘typical career path’. 

The aim of the series is to provide value to the brand beyond being just another recruitment company. Our goal is to become a trusted thought leader in the space, spotlighting our diverse talent and client pool and giving our clients and customers more value than the traditional recruitment industry content. PathFinders allows us to present fresh, thought-provoking, and engaging content with a personal angle, in line with our guiding principle of ‘placing people first.’

Through spotlighting a diverse range of role models from a variety of backgrounds, we demonstrate to our candidates the possibilities of the, often-non-linear, career paths people have taken. We believe that real-life stories can inspire, educate, and connect with our audience on a deeper level. It also demonstrates to clients the benefits of considering candidates who perhaps don’t fit the job specification perfectly. Bringing with them transferrable skills and unique perspectives that the employer may not have considered or even knew they were looking for. While there may be candidate shortages and skills gaps in many industries, there is a wealth of talent that can be retrained, reskilled and reapplied. With the rise of workplaces trends such as quiet quitting, we feel it’s crucial to show both candidates and clients the possibilities they may not have otherwise been aware of.

The PathFinders series has already proven to be a huge success, with over 100,000 views and engagement across multiple social platforms since the launch of the series in January 2023.

Print Collateral

The Print Collateral category showcases company’s ability to use creativity in print collateral. Our submission for this highlighted our on-going campaign with mental health organisation ANDYSMANCLUB.

The concept behind the ground-breaking collaboration between Morson Group and ANDYSMANCLUB stems from a deep understanding of the unique challenges faced by a significant portion of our workforce. Within Morson’s blue-collar rail contractor population, 92% are male. These dedicated individuals often endure long, unsociable hours and are particularly vulnerable when it comes to mental health issues and suicide.

Driven by a genuine concern for the well-being of our contractors, we recognised the urgent need to break the silence surrounding mental health in this predominantly male workforce. In partnership with ANDYSMANCLUB, we conceived a unique concept: a deck of cards, each bearing a thought-provoking question related to mental health, with the aim of fostering open and honest conversations amongst men. The unique circumstances of the rail contractor population demanded a solution that would resonate with their specific challenges, such as long and irregular working hours, isolation, and the stigma surrounding mental health.

By focusing on a playable deck of cards, Morson Group and ANDYSMANCLUB embraced a format that is engaging, accessible, and non-threatening. The cards serve as catalysts for conversations, gently nudging men to reflect on their mental well-being and openly discuss the issues they face. By providing a tangible and relatable tool, the concept creates an inclusive space for dialogue, fostering connections and breaking down the barriers that hinder men from seeking help.

The partnership between Morson Group and ANDYSMANCLUB demonstrates a profound commitment to improving the mental well-being of our workforce and creating lasting change in a traditionally underrepresented group in the wellbeing space.

Moreover, the concept embodies a deep understanding of the power of conversation in destigmatising mental health. By strategically crafting questions that resonate with the experiences of these men, the deck of cards serves as a bridge, bringing together individuals who may otherwise suffer in silence. This transformative approach aims to empower men to break free from the shackles of societal expectations, embrace vulnerability, and seek the support they deserve.

In-house Recruitment Marketing Team

This award is open to all recruitment marketing initiatives created, managed and delivered by an in-house marketing team. Judges look for an employer that has created well-planned, creative and effective recruitment and talent management campaigns across print, digital and/or events.

Our submission highlighted our multimedia content marketing approach, enhancing candidate loyalty further and attracting new talent by offering immersive experiences through videos, podcasts, and interactive content. By catering to diverse preferences and promoting our content via social media, we stand out from traditional text-based marketing.

As part of our brand positioning, we have established the Morson STEM Foundation and the ChangeMakers campaign. The foundation engages with aspiring young minds in one of the UK’s most deprived areas, fostering a passion for STEM subjects, while the campaign (launching September 2023) will bring our business community together to amplify and create accountability for creating positive change in the STEM landscape. These initiatives solidify our position as a trusted and influential force in the industry and reinforce our Group value proposition ‘Placing people first, for today, tomorrow and the future’.

With a comprehensive understanding of our audiences, a creative approach to content, a digital candidate acquisition strategy, and a focus on shaping the future of the industry, we are revolutionising recruitment marketing.

Our recent edition of PathFinders saw us interview ANDYSMANCLUB founder Luke Ambler about his journey with mental health support, inspired by a family tragedy. Click here to watch and read his story