Morson scoops Best Print Collateral at the Recruitment Marketing Awards 2023
We are delighted to announce that Morson Group’s collaboration with suicide prevention charity ANDYSMANCLUB has been recognised in the category ‘Best Print Collateral’ at the Recruitment Marketing Awards 2023.
The Recruitment Marketing Awards have been providing awards and recognition for excellence and professionalism in recruitment marketing and talent management since 1980. We were honoured to be shortlisted in three categories for our first-ever submission and thrilled to attend the awards ceremony on the 26th October.
In the category of Best Print Collateral, the judges were looking for a campaign that impressed by using creativity to make the most out of print formats.
With mental health a known issue among male workers in sectors such as rail and construction, that often have long and unsociable hours, we teamed up with suicide prevention charity ANDYSMANCLUB to create a conversation-starting deck of playing cards.
Each card contained a thought-provoking question, which would act as the catalyst for further conversation in an engaging, accessible and non-threatening format. Examples include “What one thing are you most proud of and why?” and “What is the most valuable life lesson you learned growing up?”
The printed format meant we could reach dispersed workforces in a way that a digital product would not. The cards can also be used as conventional playing cards and the hope is that this will also bring people together in quiet periods and encourage discussion.
This innovative concept aligns with the unique circumstances and needs of Morson’s blue-collar rail contractor population, acknowledging their vulnerability to mental health challenges and the importance of tailored interventions. By addressing these specific factors head-on, the partnership between Morson Group and ANDYSMANCLUB demonstrates a profound commitment to improving the mental well-being of our workforce and creating lasting change in a traditionally underrepresented group in the wellbeing space.
To date, 350 decks of cards have been distributed to our blue-collar workforce and all safety vehicles include at least one deck. The cards have also been incorporated into wider talks around mental health.
The success of the initiative can be seen in feedback from employees who have testified on the benefits that bringing people together and talking about such issues have brought. The cards have also now been incorporated into ANDYSMANCLUB’s national campaign, It’s Okay To Talk Week.
The RMA judges described the campaign as a
Touching concept really emphasising the challenges men can face in the workplace.
ANDYSMANCLUB has over 120 free support groups nationwide, running every Monday from 7pm except bank holidays. In these groups, men can open up about the storms affecting their lives in a safe, judgement-free and non-clinical environment. You can find out more about the charity in our PathFinders interview with ANDYSMANCLUB founder Luke Ambler about his journey with mental health support, inspired by a family tragedy.
We are incredibly grateful to the RMAs for this accolade, especially against tough competition from fellow recruitment marketers at That Little Agency, Tonic Agency and WeLove9am.
2023 is becoming a bumper year for Morson following a double award win for Morson CEO Ged Mason and Morson at the TIARA Recruitment Awards 2023 and Morson Group named Talent Service Partner of the Year at APSCO Awards for Excellence 2023
